7 Key Retail Merchandising Trends
Retail merchandising is the art of presenting products in a way that attracts and engages customers, and drives sales. It involves everything from store layout and product placement to visual displays and marketing campaigns. As the retail industry continues to evolve, new trends are emerging that are shaping the way retailers merchandise their products. Let’s explore 7 key retail merchandising trends that are dominating the industry today.
Personalization has become a major trend in retail merchandising, as consumers increasingly demand a more personalized shopping experience. Retailers are using data to better understand their customers’ preferences, and using that information to tailor their merchandising strategies to individual shoppers. Personalization can take many forms, from personalized product recommendations to customized marketing messages and in-store experiences. For example, grocery retailer, Kroger, uses personalized rewards as a way of encouraging consumers to shop with it instead of jumping to competing discount retailers. It provides personalized coupons for fuel or grocery items shoppers have recently purchased.
Omnichannel merchandising involves creating a seamless shopping experience across all channels, including in-store, online, and mobile. This trend recognizes that consumers now expect to be able to shop whenever and wherever they want, and retailers must be able to provide a consistent experience across all touchpoints. Omnichannel merchandising involves everything from ensuring consistent product availability across all channels to providing personalized recommendations and promotions based on a customer’s shopping history.
Sustainability has become a key concern for many consumers, and retailers are responding by adopting more sustainable merchandising practices. This includes everything from using eco-friendly materials and packaging to reducing waste and carbon emissions throughout the supply chain. Retailers are also using sustainability as a selling point, promoting their sustainable practices to attract environmentally conscious shoppers. Take L’Oreal, for instance. Their sustainability program includes better packaging for the environment and they even have recycling plants to recycle fixtures and fixture components.
As more shopping moves online, retailers are turning to virtual merchandising to create engaging digital shopping experiences. This trend involves using 3D and augmented reality technology to create virtual product displays that allow customers to see products in a realistic and interactive way. Virtual merchandising is particularly useful for retailers selling products that are difficult to display in-store, such as furniture or large appliances.
Influencer marketing has become a popular way for retailers to reach new audiences and promote their products. This trend involves partnering with social media influencers to create sponsored content that showcases the retailer’s products in a natural and authentic way. Influencer marketing can be especially effective for reaching younger audiences, who are more likely to trust recommendations from social media influencers than traditional advertising.
Interactive displays are becoming increasingly popular in retail merchandising, as retailers seek to create more engaging in-store experiences. These displays allow customers to interact with products in a hands-on way, often using technology such as touchscreens or motion sensors. Interactive displays can be used to showcase product features, provide product recommendations, or simply create a memorable shopping experience.
Data analytics has become a critical tool for retailers seeking to optimize their merchandising strategies. By analyzing data from sales, inventory, and customer behavior, retailers can gain insights into which products are selling well, which are underperforming, and which are popular among specific customer segments. This information can then be used to inform everything from product placement to marketing campaigns to pricing strategies.
The retail industry is constantly evolving, and retailers must stay on top of the latest merchandising trends to remain competitive. From personalization and omnichannel merchandising to sustainability and virtual displays, the trends outlined in this blog are shaping the way retailers merchandise their products and engage with customers. By adopting these trends and leveraging data analytics, retailers can create more engaging and effective merchandising strategies that drive sales and build brand loyalty.
Do you need help implementing a new marketing initiative? Apollo can help. Whether you need a new interactive display installed, help recycling fixture components, data analytics, or anything else merchandising-related, we can help. Reach out to firstname.lastname@example.org for more info.